NAME: ALLEGRA WINTON (@ALLEGRA_WINTON)
LOCATION: LONDON, UK
TRADE: SENIOR EUROPEAN ENTERTAINMENT EXECUTIVE, PUMA INTERNATIONAL
“I think artists releasing their own music directly to fans is the way forward. It creates a closer rapport between the two and gives control back to the artist to manage their own releases putting them out when and where they decide. For brands it’s also a great way of making real connections with the artist’s fans and engaging new consumers by supporting a release you immediately create a ‘cool’ factor which lives well beyond the straight forward tour support model”