Maino’s Filesharing Strategy
1. Mixtapes as an appetizer to the main product
2. Because we’re in a time where you have to give more to your fans, more to the people…it’s all about building a brand of quality music.
3. With Maino having a big “female” record on the radio right now, it was important for him not to forget his core fan base (the “streets”) by releasing a free download.
4. Because his record is still growing, his strategy…since he felt his strength was making original records, was to release an original project to push his single.
5. Leave the option open to put the biggest mixtape tracks on the album as bonus tracks
Stream and Download (by clicking the cover) Maino’s I am Who I Am Project Below
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